My LinkedIn Engagement Was in the Toilet Until I Learned This Trick
If you’re like most creators, including writers, consultants, coaches, and solopreneurs, spending time posting on LinkedIn is pretty much a lost cause.
That’s why when I checked my email this morning; I was so thrilled. I found out my Friday LinkedIn post is in the top 1% of engagement with nearly 2k views, 26 reactions, and 35 comments. Not only that, I’ve been getting messages all morning from friends thanking me because they got the same message!
Sean Smith on LinkedIn: #ship30for30 | 37 comments
21 Signs You Need an Immediate LinkedIn Intervention How many of these statements describe your LinkedIn usage? True =…
I’m not bragging. I’m telling you this because I want to share how last week, about 25 of my Twitter pals (#ship30for30) and I got together to try a LinkedIn Experiment called #breakinglinkedin.
Here’s the Backstory of the Experiment
Recently I was told by a LinkedIn expert Richard Bliss that if you don’t get about ten reactions and comments (especially comments) in the first hour after you post, LinkedIn will bury your post, and very few people will see it.
If, on the other hand, you do hit that magic number, it will send the algorithm into overdrive and show your post to a much wider audience. He also taught me a few tricks, including NEVER simply reposting from other platforms like Twitter or Medium. Instead, he said to use primarily text and to put any external links in the first comment.
I’m thrilled to report that even though I am still tallying the final numbers, the 25+ participants that followed a few simple guidelines saw a 200% to 900% or more increase in their views and an exponentially greater one in engagement.
The experiment even worked for one person with only seven contacts in her network.
LinkedIn Can Be a Lonely Place for Creators
The real trick, however, isn’t gaming the algorithm. Instead, it is how to build a community of creators on LinkedIn that support and encourage one another.
Since my digital summit story2021.co ended in late January, I’ve done a few free workshops. I’ve also been looking for a new teaching model that aligns with my values.
Personally, I don’t care for the guru-driven style of many online courses. I don’t really care how famous someone is, I just want t to learn.
I also don’t love self-study courses or eBooks. I can’t tell how many I have purchased and never completed. For me, social media platforms are a lot like exercise.
If I don’t make a commitment either to a trainer I’m paying or to a class I pay for, I won’t do it.
Introducing Creator Mode On
That’s why I’m doubly pleased to announce yesterday’s launch of Creator Mode On (CMO), a 28-day Rehab Program for creators who don’t understand how to use LinkedIn.
The 28-day CMO Program, which will start on May 1, is designed to teach creators how to use LinkedIn more effectively in as little as 15 minutes a day.
In the meantime, CMO will kick off with a zero-cost one-hour Creator Intervention Webinar this Saturday, April 17, at 1:00 pm EDT. [Seating for the Creator Intervention Webinar is capped at 100 attendees (first come, first served), but all registrants will receive access to the recording following the event.]
Additionally, all CMO Intervention Webinar registrants will get immediate access to my new CMO 4-Step Profile Builder for Creators.
To register for the Intervention Webinar and download the free Creator Profile Builder, visit www.creatormodeon.com.
Disclaimer: Neither Sean Smith nor Virtù B2B is affiliated or endorsed by LinkedIn. Sean Smith is a LinkedIn user but not an employee or in business with LinkedIn.
Sean Smith is a recovering CMO turned creator.